Market growth and competitiveness

Here is some of our work in this area:

Our client, a boutique Australian law firm operating in a particular niche sector, had developed a growing reputation amongst top general counsel., The next step in the firm’s development was a move into the UK market which would enable it to serve the English law needs of its client base. We provided our client with detailed, bespoke research into their target sectors of interest in the UK market, covering potential demand for its services, competitors, and pricing. We helped to identify the ideal location and form of the new UK branch and provided introductions to the essential agencies and professionals who could help to make the firm’s establishment in the UK a success.

Our client was a large national law firm looking to develop the capability to serve its clients effectively, efficiently, and competitively across all the jurisdictions in which they need help. We set out options the law firm could consider for the development of its overall alliance approach as well as for any specific agreements.

We support law firms and other legal sector organisations and teams around the world with planning and facilitating annual reviews and retreats with a view to helping them to respond to market trends and developing internal capacity.

Three independent law firms in Tanzania, Kenya, and Uganda commissioned Hook Tangaza to undertake a year-long project to provide advisory services for the creation of a new network. The project included defining a business model and internal structure of the new entity; reviewing the internal capacity in member firms to support the entity and to create a strategy and roadmap for raising the profile of the network. 

A large and long-established law firm wanted to move towards a more proactive, targeted strategy for its international relationships and activity. We have worked with the firm on identifying new markets for their services and deepening existing international relationships. We devised and helped to implement a marketing and profile-raising plan that has led to the firm re-positioning itself in the region and internationally. In 2016 our client was recognised by The Lawyer magazine as one of Africa’s most active law firms.

Our client faced potential new legislation that would undermine its business model in Norway. We provided external support for the company’s lobbying effort to retain the status quo, by giving evidence to the relevant Committee of the Norwegian Parliament, and by providing input into the thinking of the local professional body.